About That: The Exact Moment Biden Lost the Debate

U.S. President Joe Biden’s performance during the first presidential debate against Donald Trump of the 2024 election campaign has raised questions from supporters and critics alike about whether Biden should withdraw from the race. Andrew Chang zeroes in on the critical moments that may have lost Biden the debate — and possibly his base. Laid out in About That’s signature explainer format, this rapid-response long-form explainer to the first Presidential debate was written, shot, edited and published on YouTube less than 24 hours after the debate capturing 4.3 million views on YouTube and is still growing even after the election itself is over. About That takes a data-driven approach to understanding audiences and meeting them where they are with content they want when they want it. It uses the detailed metrics provided by YouTube to help guide content, utilising what we know about audience behaviour to build an editorially sound explainer, taking into account, topic, title, thumb and timeliness into the process.