Jealousy. Burnout. Pay.Work life is full of emotions and issues that arechallenging to deal with and talk about. We wantedto break the taboos by giving a voice to the people atwork and to create a ‘buzz’ around this importantbut - to be honest - slightly boring theme. The journalistIna Mikkola talks with one guest who has problems intheir work life, during an interactive live tv broadcast.Solutions and peer support are developed live in twoteams - by experts in the studio and viewers, whoparticipate in livechat. Visually the show was fresh andused AR-graphics in an innovative way. Ina met Finnswho have exceptional stories to tell about working life.It got close to eight women working as hairdressers,entrepreneurs, nurses or waitresses. A SoMe comedyseries presented short form comedies on Facebook andInstagram. Each episode presented five archetypes thateveryone working in customer services, recognised.In a YouTube series Ina Mikkola ranted in her uniquestyle about carefully picked topics on work life.The series made people talk in YouTube. Payday wasdeveloped together with the public in workshops and byinterviewing a lot of people in target groups.
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