This is a comedy about relationships, a subject on which everyone wants to have their say, and for the first time, everyone can do so ‘live’. The format has three parts. Firstly a monologue, an update from Berta, the main character, tells us what has happened since the last episode, and sets up today’s conflict. The second part is a five-minute drama where Berta meets up with other characters and they wrestle with today’s dilemma. They are joined by celebrities, Instagrammers, a guest musician who plays ‘live’, and a guest designer, who brings her/his reinterpretation of the logo. This music and logo become the closing credits of today’s drama. The third part continues in the same room with a chat hosted by a well-known influencer. It is an experiment, a drama guinea pig, a necessity at a time when TV is changing fast and we need to make decisive steps towards Generation Z, as they forge new paths in life. The format targets young people in two main ways: The principal means of delivery is Instagram Live, since 72 percent of people aged 16-23 connect to Instagram on a daily basis. It also uses Generation Z codes, conventions and language. It is the first ‘Instagram Live’ TV drama - and you can join ‘live’ wherever you are, whatever you’re doing.
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