Ramasjang Saves the Bees

We are looking to inspire pre-school children (and their parents!) to face up to the current climate crisis and do something about the world’s many problems. Because it matters, that we do! The aim is to inspire children and their parents to get up off the couch and do something together. In 2018 we asked the children to help us save the bees by planting flower seeds. A call-to-action campaign teaser went out on the main DR channels and was followed by our own ‘band-aid’ music video, a fiction series and four factual shorts formats on flow-TV and VOD. Then we launched a game in our app where the children could plant seeds (and save the bees). The virtual seeds planted in the game were converted into actual seeds that we sent out from our weekly ‘charityshow’ to all the children that signed up as ‘Rescuers’. The children could download diplomas and stuff to make ‘flower-parties’ as well as upload photos and videos on our website. We also invited kids to ‘public outreach’ events in real life across the country where they learned about bees and how to build ‘bee-hotels’ and ‘seedbombs’ – which we also put out as DIY videos on our Social Media platforms. And the children in Denmark did make a difference. Every fourth family said they took part in the campaign.