MBC’s K-pop music show airs live every Saturday afternoon for about 70 minutes. It features the latest and most popular artists’ music. In order to prevent any incident that could occur during a live broadcast, the show is aired on television with a 5-minute technical delay - 5 minutes after the artists finish performing on stage. This system led to a spin-off idea to create this new programme based on mobile platform. When each of the artists finish their performance, they come to a room where a fixed camera and live chat screen greet them. They sit down and wait until their performance appears on television five minutes later and then watch it together. All of their reactions before, during, and after the performance are aired live through the Internet broadcast platform, V LIVE. This allows the artists to monitor their stage as well as promote their songs further and also lets the viewers enjoy more of their favourite artists’ reactions and chat live with them. Since its first broadcast on V LIVE, the show is recording an average of 300,000 views every week. It is also being serviced in 6 different languages in subtitles, which helps attract viewers from outside Korea.
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