#lovemilla

This is a 26-episode multiplatform drama-comedy for tweens and teens. It is a story about 17-year old Milla, an ordinary high school girl, whose life is far from ordinary. The main stage of the dramedy is a diner Café Robot, where Milla works as a part-time waitress. The app. 5-minute-episodes are self-contained and deal with various problems of teens’ life in the 21st century: peer pressure, sexuality, sexual harassment, alcohol, racism and so on. Milla’s method for coping with her sometimes turbulent life is drawing. The series does not preach but approaches the topics with compassionate humour. It explores different genres of drama ranging from musical, sitcom, thriller and sci-fi. #lovemilla is an overall experience. The strong web presence is built around Milla’s blog (Instagram, Facebook, IRC Galleria), which consists of illustrations and images, that deepen and comment on the characters and the storyline. It also challenges the audience to participate by using the lovemilla hashtag (#).