How to reach teenagers when producing public service information? Since 2021, RTBF, Belgian public television, has been producing a new information concept for young people aged 12 to 16. Every day ‘Mise à jour’ offers information intended for this particular public turning away from traditional media. Information is available on screens and platforms that these audiences use: TikTok. A lot of work is put into choosing the information and transmitting it in the codes of the new generations. International news, domestic politics, news and social facts, culture or sport are featured, information that specifically interests young people is offered, and young people are also given a voice through testimonials, providing the possibility of interacting with the youngest and raising their concerns. In a few months, 289,000 people subscribed to the RTBF TikTok account, many videos were viewed by more than 1 million people in Belgium but also in the French-speaking world. ‘Update’ offers content every day from Monday to Friday and breaking news when required. A real laboratory for new content production practices,‘Update’ journalists are completely autonomous and write, film and edit their stories from start to finish — and are part of the RTBF newsroom.
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