One episode, one person, so much prejudice: The web series ‘True Talk’ portrays people, people who have to deal with prejudice due to their characteristics, features, preferences, or their job. War reporter Kurt, porn star Aviva, paraplegic ‘Hitzi’, hijab-wearing Fathima, HIV-positive Jenni or exjunkie Réda – they all have to justify themselves constantly for what they are. ‘True Talk’ is their platform: They can talk straight, refer to the clichés about them, and answer questions they are usually not confronted with: Are all war reporters adrenalin-addicted cynics? Do porn stars still desire sex in their private lives? How disabled-friendly is Switzerland really? Are hijab wearing-women generally oppressed? Why is HIV still a taboo? The protagonists address their laconic reactions and answers directly to the camera and thus to the viewers. Matching the preferences of the target audiences (20- to 30-year-olds), ‘True Talk’s’ main distribution channel is Facebook. It is also broadcasted on its own YouTube channel, and on the SRF player. For ideal consumption on mobile devices, each episode is subtitled and has a length of max. 150 seconds. Easy to share!