The Peetie Club is an edgy, community driven live stream in which Peeties (funny, cartoonish characters that are part of our digital universe) entertain together with our Ketnet-hosts. They are stubborn, curious, sometimes a bit naive, not always very polite and very loud. We play games, show skits and have preselected guest children on video calls. The format is a bit naughtier with the potential to be the talk of the schoolyard. It’s digital and innovative, and available on our own safe digital platforms, website and app. It gives children the opportunity to interact with us, Ketnet, and with each other. They can have conversations with the Peeties, our hosts and famous guests. While watching, children can also react to everything they see by posting comments or throwing emoticons, voting in polls, send in videos etc. The Peetie Club takes place in a virtual world, a metaverse. The Unreal engine is the software used to create all the backgrounds of that virtual world. The Peeties that move against these backgrounds are created in Adobe Character Animator. These are put in a new layer that sits on top of the Unreal background. The Peeties are controlled in real time with motion caption. The event was published weekly.