The National: Stashing Their Cash

The Canadian Broadcasting Corporation was a major partner in the International Consortium of Investigative Journalists’ massive Offshoreleaks project, involving 36 media organisations and 34 countries. As part of its contribution to that global project, CBC News experimented with two different ways of penetrating the offshore world. They hoped their unique approaches would resonate with their audiences and make the complex world of secretive tax havens both accessible and understandable — and even entertaining. They developed an interactive ‛Stashing Their Cash’ which allowed the audiences to play the role of a wealthy, if ethically challenged, tax evader hiding money offshore. The interactive was quickly picked up by other major media organisations.