What is actually happening beneath the Doomsday Glacier? Why do some people feel the cold more than others? Why do men suffer from insomnia during the full moon, and can mucus really be an effective method of birth control? Science according to Sweden is a new science programme from UR, aiming to highlight current Swedish scientific research — using Youtube as its main platform. We turn to anyone with an interest in, or who wants to develop an interest in, science and research. By presenting advanced knowledge in a visually and dramaturgically appealing format, we hope to reach a wide audience. To make the content more accessible, it is released on UR’s Youtube channel — in 2023 around 40 eps. It is all about intriguing research that even the novice can understand and be fascinated by. Long term, UR hopes to encourage people to explore the rest of UR’s extensive catalogue of informative and sciencebased programmes. Regardless of whether people are watching on TV, UR Play or Youtube, the most important thing for us is to reach as many people as possible and give them the opportunity to learn from Swedish research, says Matz Lundin.