Sale

'Sale' is an innovative consumer programme for - and by - children. It's young producers deal with consumer-related issues in a broad sense: consumption, media, culture and advertising. Complicated issues are handled too, often from a humorous angle. 'Sale's' product tests, performed by test patrols, are especially popular. 'Sale' tests, exposes and heckles. The programme's form idiom is experimental and snappily narrative. This episode of 'Sale' features the following main topics: Poor classroom environment - air, lighting, noise; anorexic 'mannequins; and deodorants and anti-perspirants. Programme hosts and reporters range in age from 11 to 13. 'Sale' has been airing for a year and half now and has won an enthusiatic following in its target group. And those viewers are lively correspondent, sending the 'Sale' production department large numbers of tips by letter, email and phone. Parents and other adults are also big fans of the programme.