A jobless worker living in one of the poorest neighbourhoods of Sao Paulo with his three kids and wife - a manicure that secures the little daily money they earn - wins a BMW in a contest. The gift that came from heaven really changes the lives of the whole family - but in what sense? 'Red BMW' is a panel of life in Brazil today where fiction and reality are mixed in a confusing and terrifying way. It is a comic satire or criticism of the contests invented by those who want to get you into the consumerist system. We all dream of that fortune that will come one day to change our life - and we all play lotteries. What we never think about is that you need the money to care and use for the things you already have. And the system is made to maintain people in its grip - and consumers may be rich or poor.