The charming street player Jasseminho and his two bestbros live and breathe street football. They spend mostof their time playing ball, eating shawarma and prankingothers in their neighbourhood. After an incident theclassic football-elite player Mikkel and Jasseminho areforced to cooperate. They enter a tournament to pay fordamages. Even though they disagree on most things andcome from different worlds, they both dream of becomingthe best. On their way to fame and glory, they face thescheming rich kid Chris, who is an excellent ballplayer,but who is doing whatever neccessary to destroy his newteammates’ bond. One for the Team has uniquely hit thetarget group that broadcasters have trouble reaching:young boys. By including well-known YouTube-stars andinfluencers as characters, the series became a viralhit with a variety of original marketing content in themultiple media universe, where the main target group -the football loving boys - usually are impossible to attract.DR Ultra even succeeded in keeping their attention,like never experienced before: retention, loyalty andrewatching numbers were unique. The best football-tricks,shown by the World’s best football skillers, the humorousscenes with the multi-diverse characters and the positivelook on integration and creativity seemed to attract thiscompletely new viewer segment.