New Day

Uusi Päivä is a Cross medial comedy drama series, which airs three times a week on TV, set in the fictional city called Virtaus; with a cast of about 30 actors and singers and dancers. The concept includes and involves all aspects of TV production in a new way. Viewers cannot only participate by watching TV, but also communicating via web, social media, listening to radio and following transmedia storytelling. Fact and fiction content blends and creates its own world. The main aim is that viewers can get broad experiences through multiple platforms.