The first Korean web series tells the tale of a murder case involving the famous novel from the Chosun Dynasty, ‛The Story of Hong Gil Dong.’ In the 17th century a book was often the only way to communicate with the outside world and express yourself. This fictional story is about Soohan, who is called Gansuchi (someone who is only book smart and does not know how the real world works). Soohan becomes a murder suspect when a book, known as the very first novel written in the Korean language, is gone from the crime scene. To prove his innocence and to fulfill his strong desire to read the missing book, Soohan embarks on a journey to find the missing book. The first six episodes (each 10 min) were shown over six consecutive days on Korea’s largest online portal site, Naver. Episode 7 was shown on television. The entire 70 min. programme was played on the seventh day, Sunday night. After this television premiere, the last 10 min episode was released online.