Twenty minutes into the future: television is the only growth industry and ratings are all that matters. Top of the ratings is Network 23, its success is due to the use of “blipverts” – compressed TV commercials which prevent channel switching but also have sinister side effects on some viewers. Top reporter Edison Carte sets out to discover the truth about blipverts and in doing so, accidentally winds up as the world’s first computer generated television presenter – MAX HEADROOM. Situated between fantasy and absurdity, this programme is provocative by its humor or its realism: profitability of television. As a rhythmic adventure, the film shows the reality most of us have to face: the need to satisfy both the viewers and the inventors. Is it already tomorrow? Nominated for several major awards, MAX HEADROOM has astonished and delighted critics and audiences all over the world. “A dazzling vision”, “The freshest and most original drama for ages” said the British press, and People Magazine in the USA acclaimed it “the most imaginative thing on TV today”.
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