Kosmos

In spring 2018, Yle Science published a series of short videos on Yle Areena about the biggest questions relating to space and the universe: What are you thinking about when looking at the stars? Thousands of Finnish people answered. This short form series searches for answers to the most popular and larger than life questions together with top scientists. Is there other intelligent life out there? What existed before the Big Bang? Why does the universe expand at an increasing pace, and what will happen to us? Kosmos creates an intriguing and visually ambitious world full of ideas, turning distant space phenomena into tangible reality e.g. the opening episode tries to visualise the inconceivable proportions of space by having a Milky Way of 20 metres plastered on the wall of an old pulp mill. There is a low threshold for everyone to take advantage of the treasure of knowledge. It made new audiences interested in space research. The series was downloaded from Yle Areena almost 140,000 times. It was accompanied by a strong and successful entity online and in social media. In addition, a large public event was organised together with universities and Ursa Astronomical Association. The event’s popularity exceeded all expectations.