Fish Bingo

What happens if you ask all Danes to participate in aweird interactive game and make it into a live showabout fishing? 90 Danes with numbers from 1-90 on theircoats were signed-up to go fishing in 9 different placesacross Denmark. All fishing spots had live cameras filmingthe participants catching fish. At home, in front of a liveTV show, more than 110,000 Danes had printed their ownbingo-plates and competed to win Fiskebanko. On theTV screens, bingo-numbers kept popping up, every timea fish was caught. In parallel, the show explored whyfishing had ‘gone berserk’ in Denmark during Covid-19.Many more people sought the joy of experiencing nature.Online engagement, interaction with a game, cleverand fun SoMe-interaction and strong public service TVended up in reaching and playing with a lot of youngviewers learning about nature, fishing and gamingtogether. The risky TV experiment worked miracously -and a winner with a full plate was found at the end ofthe show. Though the format was only launched due toCorona cancelling a traditional fishing documentary, FishBingo has ended up being a most-talked-about inventivenew format that has survived the pandemic. It was aspectacular cross media live experiment combiningclassic flow TV, IRL fishing, a home-bingo game, anonline music song suggestion generator, exposure onsocial platforms and on radio.