Cliché

This new cultural magazine wants to go on a search in our imagination, exploring the many different things that have pierced our fantasy or attracted our collective attention by trying to look for what is new. Its starting point is its opposite: the things that we often take for granted, are already known or are overseen. Clichés, sentences and catchphrases will be our trigger clicks. The programme wants to explode the clichés that run through our cultural life and our collective imagination, moving with ease between books, comics, films, current affairs, memes, trends and catchphrases, with no distinction between high and low culture. This is done through a series of interviews with personalities from the world of culture who offer us the chance — through their work, their dedication or their biography — to go and debunk the many ‘stereotypes’, where our prejudices, our catchphrases or our thought shortcuts are entrenched. It’s a story that, starting from a theme, will continue in the most varied ways, thanks to the contribution of our guests, footage and excerpts from our archives, live music with DJ sets, as well as a monologue by a writer on the subject of each episode. A modular path along the roads of our imagination, with an innovative narrative approach that avoids dust as well as cellophane.