BB C The Social

This daily digital content stream lives on social media, created by and for 18 – 34-year olds in Scotland, featuring comedy, gaming, music and lifestyle. This is a first for the BBC in that it is entirely delivered on social media with new talent being commissioned to create bespoke content which appeals to younger audiences and helps reflect the range and diversity of people and communities all across Scotland. At the heart of The Social is the development of the young creative contributors. A team of producers and researchers work with the talent to improve their digital media and storytelling skills, including filming, editing, sound recording and the use of new capture technology. The conversation and interaction with the audience is another important element to the success of ‘The Social’ to foster a community of young voices in Scotland. ‘The Social’ is already reaching over 4M unique users per week on Facebook alone, 70 percent of whom are aged under 35. ‘The Social’ delivers on all four of BBC Scotland’s 2015/16 objectives by developing younger audiences, innovating online, demonstrating value for money and creating distinctive and world class content.