When we devised a programme based on video-clips on a modest budget, we tried to find a format that would not only appeal to pop fans, but also to a much wider audience who were not necessarily in their teens or especially interested in music; a format that would include home-grown bands, new releases form Catalonia, surreal humor, experimentation and provide viewers with an opportunity to voice their opinions.Although the Top 20 format is used, the selection is entirely arbitrary and absurd, parodying the Charts. The presenter, with his sardonic remarks, makes it patently obvious that the clips chosen were selected by their musical content and visual impact. Viewers can phone in with their votes but invariably the calls are opinions on the programme and its music.An important point, and one that is difficult to be evaluated by non-Catalan speakers is the way language is deal with. After 40 years of linguistic and cultural censorship under the Franco regime, one of TV3’s main tasks is to standardize the use of Catalan. In “Oh, Bongonia” we have made a high standard of language compatible with the natural, carefree style of the programme.We created “Oh, Bongonia” as a kind of imaginary country, with its own landscape, inhabitants, customs, traditions, and even its own flag. It has been clear to our viewers that underlying the pictures and the words is a subtle parody of our own country.