This installment of “The World´s Best Sellers or the The Fine Art of Separating People from Their Money” focus´ on Shock Advertising. The introduction by Hollywood Superstar Dennis Hopper sets the tone for the entire program. Hopper ponders the impact of shock advertising and the lengths advertisers have gone to capture the public´s attention. How far is too far? Just what does society deem shocking? What role does context play? Is censorship necessary? These questions and many more are examined and debated by the creator´s of shock advertising themselves and social commentators. Interviews and clips from such opinionated people as Oliviero Toscani (Benetton), Bill Tragos (TBWA), Viv Walsh and Jo Tanner (Saatchi & Saatchi), Hugh Hudson (Chariots of Fire + Commercial Director), Dr. Ruth Westheimer (Sex Therapist), Rabbi Henry Sobel and many more, offer a unique analysis of shock advertising and its contemporary trends.