Fled from Iran to Germany and not safe from the regime‘s henchmen even here? As a young doctor, worn out in night shifts and hardly any time for the patients? How can this be? Team Upward is there where things go wrong in German society. For a young target group, the reporters accompany those affected by their challenges, and then conduct an interview with someone who, by virtue of their political office, could change something about the situation of the protagonists. The goal is to present relevant political content from the field of interest of young people in such a way that connections are comprehensible and responsibilities are clearly identified. A dual-use strategy is applied: Team Upward is docked with the editorial team of a traditional news magazine. The content is published on Youtube and always linear in the ARD Mittagmagazin and on rbb television. Some topics exclusively researched by Team Upward have been played out ARD-wide. An example of #Content-driven cross-media/playout channel-oriented implementation.