This is a studio-discussion programme was a followup to a two-part series about the growing number of suicides among Japanese in their twenties. Viewers had been asked to share their feelings by email; around 600 messages arrived, most saying they just want a chance to talk with someone sympathetic without feeling pressured. So the producers turned away from the traditional investigation-analysis-solutions format of Japanese social-action broadcasts and instead created a new kind of forum where suicidal young people could open their hearts. The Internet played an integral part in the process. A forum was created, video segments were put on a website and a transcript of the studio discussion was posted. Tweets from viewers were incorporated into the broadcast, a two-minute minidrama- spot was aired online during the broadcast, linked to the official NHK Twitter feed, and posted on video-sharing websites.