Is it possible to feel another culture on your own skin? How can we understand what it is like to be a stranger? Cultural Shock is an edutainment cross media programme aimed at discovering the origins of second generation youths through a series of adventurous journeys to their native countries. During two months of online casting 45 candidates battled to win a trip to their country of origin: second generation youths could apply as travellers, propose a mission and their homeland as the place to visit; Italians could present themselves as travel mates. The online community chose the first travellers: Rasid and Agnese, who went to the Balkans, to discover Rasid’s gipsy origins. They had 5 rules to follow: No CO2, no hotels, no taxis, no souvenirs and no fast food. During the journey Rasid and Agnese posted daily news about their adventure; through radio live interviews they promoted the programme. Cultural shock is intended to be a series. The trip to the Balkans is a pilot.