Has classical music a chance of being heard in the plethora of trendy of rock and pop music which the TV channels, both commercial and public service, willingly market to the younger public with the help of the music companies´ music videos? BACH & CO is a series of TV programmes which aims to break the pattern and play purely classical music for young people who would otherwise never think of listening to this kind of music. The visual imagery is the key to waking the MTV generations: the very latest animation technology, the viewers´ top lists of classical music and a programme host at one with the camera. A considerably obstacle for this programme series is an international lack of music videos with the maestros´ music. The team of BACH & CO personally have to produce many of the videos and are looking for a partnership and exchange with oter public service TV companies. We can´t let the moss grow on classical music!